|Alexys Williams presents "Synful Beauty"|
Ha Candy - Synful, Vixen, flawless, such great choice of words for this brand. Tell us how Synful Beauty came to life
Alexys - the whole idea is centralized around the theme that all women are beautiful. I wanted to create a line that embodied and exuded that beauty. I think that every woman has a little vixen in her. the term vixen meaning a female fox. A fox is smart ,intuitive, and beautiful yet there is a shroud of mystery about her. That is what I want this line to bring.
Ha Candy - Why the name Synful?
Alexys - The word can have a negative connotation. In my vision the word synful and the products in the line are intended to bring out not only a woman's outer beauty but her inner beauty as well. It would almost be like your favorite guilty pleasure such as an indulgent dessert, it's so good it's almost sinful; getting women to recognize inner beauty that is so fierce it's synful.
Ha Candy - Upon discovering your creative passion, which elements did you find missing in the beauty industry?
Alexys - I found "natural" beauty missing from industry, Everything became overdone and and outrageous. I believe that makeup is art and expressing yourself is fine but my personal vision doesn't coincide with today's "trends". I think makeup was created to enhance a woman's natural beauty that's what i would like to bring back to this industry.
Ha Candy - Describe your inner vixen. And give the ladies a few tips how to find their own.
Alexys - My inner vixen is a woman who feels empowered. She walks in a room and has the confidence that all eyes are on her without being cocky, yet remains classy and humble. For the ladies I can say finding your inner vixen is simply finding you, with that comes a confidence no one can take A.K.A your "vixen".
Ha Candy - What was the most difficult hurdle to cross as you were building this business?
Alexys - Definitely marketing and promotion as an independent vendor as well as distribution. there are so many lines out there i have to prove what set's Synful Beauty apart.
Ha Candy - Which of your products are the most popular?
Alexys - The most popular products right now are the lip glosses and lipsticks. I would not consider myself conventional, so I don't put out products that are. The line consist of bold, vibrant moisturizing colors that can appeal to all palates.
Ha Candy - In 5 years where will Synful Beauty be?
Alexys - In 5 Years I see Synful Beauty as a household name among everyday women as well as celebrities. success will not happen overnight , but failure is not an option.
Ha Candy - Is it available now? If not when & where can we get it?
Alexys - yes, some pieces are available now. I sell it at different events. I am a makeup artist so i use it on my clients also. My website is in the works and the entire line will be available in the first quarter of 2015.
Ha Candy - Any Shout outs?
Alexys - To God for my never ending blessings